In this video we compare Mailchimp vs HubSpot as email marketing tools.
HubSpot vs. Mailchimp: Basic features of each
The first thing we need to clarify is that Hubspot and Mailchimp are not exactly the same type of tool.
On the one hand, Mailchimp is an email marketing and automation service . Its goal is to help its clients connect with their audience through email. The basic functions of the tool can be expanded through different integrations.
On the other hand, HubSpot is a growth platform that includes marketing automation and email solutions , but also CRM , content management with CMS, marketing, sales and customer support. More list of papua new guinea consumer email a stand-alone tool, we have to see it as a comprehensive solution for our marketing. It has different modules and different levels for each of them, so we can create a custom solution by combining them together.
Both Hubspot and Mailchimp share a number of key email functionalities, as we can see in the graph below. Therefore, in principle, both allow us to carry out email marketing campaigns and measure their results.
mailchimp-vs-hubspot-email-marketingHubspot comparison image
HubSpot vs Mailchimp Comparison
Implementation of functionalities
Both Hubspot and Mailchimp have advanced email tools. In Hubspot’s case, these features are already built in from the start; for example, you can send segmented emails, run A/B tests , and view detailed analytics.
With Mailchimp, on the other hand, you have to integrate additional plugins to be able to use the advanced features. In many cases, these are free or low-cost, but this adds complexity to the process.
Segmentation
Hubspot integrates the email tool with the CRM , making it easy to set up a number of automated email sequences such as form submission follow-ups, event-triggered nurturing campaigns, re-engagement emails for inactive users, and more. Plus, you can easily customize emails with personalization tokens and create segmented lists in seconds.
On the other hand, with Mailchimp, you have to build your segmented lists from scratch , which is time-consuming and error-prone. While it does have some basic automation tools, you can't do such sophisticated email nurturing.
