Leaving this medium out of your marketing plan would be a serious mistake, as it will allow you to communicate with your customers more quickly. Keep in mind that today's consumers are looking for closer connections, that is, more human ones.
Therefore, it is necessary to structure a good SMS Marketing strategy for gyms. This will be the ideal channel to strengthen the relationship between your business and the client. In addition, it is ideal for sending promotions, reminders, invitations to events and much more.
TABLE OF CONTENTS
What is the profile of saint vincent and the grenadines email address gym customers?
A.- Active clients
B.- Infrequent customers
C.- Undecided clients
D.- Clients who have unsubscribed
SMS Marketing Techniques for Gyms
1.- Send offers and promotions
2.- Communicate upcoming events
3.- Send payment or subscription renewal reminders
4.- Notify schedule updates and new activities
5.- Recover old subscribers
6.- Promote your social networks
What is the profile of gym customers?
SMS Marketing for Gyms
The best way to reach users is by knowing them. That's why it's essential that you know who your consumers are. So it's a good idea to find out the types of customers in this niche . This way, you'll be able to create SMS Marketing campaigns for gyms tailored to each one:
A.- Active clients
These are those who are registered and regularly attend your gym. Therefore, SMS Marketing campaigns aimed at this type of customer have the purpose of improving their user experience and building loyalty . In this way, you strengthen the relationship with them and could get them to become ambassadors of your brand .
You can do this through reminders of appointments, classes, schedules, vacations, events, etc. And of course, you can't forget the best element for building loyalty: messages about promotions and exclusive offers on products and services.
B.- Infrequent customers
These are the clients who do not attend the gym regularly, so they need an incentive to keep them from cancelling their membership. This is where you need to activate your most attractive SMS marketing strategy for gyms. In this case, sending them special discounts works very well. For example, you can discount a percentage of their monthly membership if they bring friends.
