Who do you put in front of the camera?
The person who tells your message should fit what you want to convey. Which colleague has charisma and jumps off the screen?
Make a clear choice for a video format: horizontal, vertical or square . Otherwise the video will not be easy to watch. If you change, it distracts the viewer from your message and the chance that the video will be shared is small. In addition, it is always a good investment to purchase a tripod, so that you get a stable image.
Silence
There is nothing more annoying than a video with background noise. Make sure you record the video in a quiet room.
Just start with this and you can approach it more and more professionally. You can find more tips in this blog from telegram data LinkedIn, and here you can see how to add a video to a post. It doesn't have to take much time, is just a little different and ensures a different reach. The most important thing here is that you try it.
An example. Below you can read the introduction of a blog about the reach of the police on social media. This introduction says everything about the content and can serve as a video script. What kind of call-to-action fits here? In my opinion this is mentioning a link in the video and also having this link appear on screen. What can certainly work is placing the link as a response to a comment.
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