Real-time insights: over 60,000 messages about fipronil

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Buzz about eggs

Everything seemed to be fine (ha!) around the reputation of the Dutch egg. Until July 2017, when the news of contaminated eggs came out. One of the first shared online by financial reporter Gert van Harskamp of the Financieele Dagblad . We also see the fipronil scandal evaluated on social media, by consumers and journalists.

buzz about fipromil

In early July, seven poultry farms were blocked by the Netherlands Food and Consumer job function email database Product Safety Authority (NVWA) due to the discovery of the toxic substance fipronil in eggs. This was immediately widely shared, mainly in response to an article in the Telegraaf. LTO expects more companies to follow. According to the NVWA, there is no direct danger to public health. "The dosage was so low that it does not make a person sick," says NVWA spokesperson Lex Bender. "But it simply does not belong in an egg."



By quickly anticipating in a monitoring tool, you get real-time insights around an issue. The graph 'Buzz about fipronil' shows how quickly the buzz around the fipromil issue is evolving. Furthermore, monitoring tools provide information at brand level, but even more interesting: topic level.