Live chat within B2B: 5 tips to capture qualified leads
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Chatting: everyone knows how to use it these days. Since the launch of the first online chat system in 1973, Talkomatic, chatting has become an indispensable part of our society. And yes, even your parents know how it works by now. Companies also see the added value of live chat.
It is therefore logical that many e-commerce websites expand their customer buy phone number list service with a live chat, but within B2B it is not yet widely used. If you use it the wrong way, it is an annoying pop-up. But if you use it the right way? Then potential customers will appreciate the personal contact and possibly move on to the next phase in the buyer journey.
When it comes to digital marketing, every organization is looking for a way to gain an online advantage over its competitors. A high position in Google, more traffic to your website, more conversion and so on. But if you really want visitors to stay on your website longer and your lead generation to get a big boost as a B2B organization, then a live chat is definitely not a bad idea. Research by Forrester has shown that since 2012, the use of live chat by website visitors has increased by 50 percent compared to e-mail and telephone.
Other benefits of a live chat include:
Real-time convenience for potential customers
Building trust and loyalty
Cost-efficient
More conversions and sales
Reducing bounce rate
Customize your live chat and generate qualified leads
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