CEO and Project Manager
July 28, 2020
The distribution of tourist accommodation is an art. Knowing where to put your resources to maximize the profitability of your accommodation is a challenge within the reach of professionals and "geeks" in the sector. Keeping up to date with movements, technology and innovation is not easy and in this article we give you 8 basic tips to clarify the turbulent panorama.
As the landscape of holiday kazakhstan email list accommodation distribution continues to evolve and complexities and costs diversify, the strategies on which we base our marketing must adapt to the changes . In a situation as uncertain as the current one, we have no choice but to be dynamic and able to adapt to reality.
Our advice above all is prudence and that you optimize your resources to the maximum. That is why we recommend that you review this article on calculating the break-even point , which will be fantastically useful for you to navigate through so much noise and start from awareness and common sense.
In this digital universe in which we move and between a pseudo balance between direct and intermediated distribution, it is convenient to analyze our environment and make decisions. We have tools, technology, a natural client and a “sextapil” that must be analyzed and valued. In this way we will see where we are competitive and which are the baskets where we are going to deposit the “eggs”. It is true that the current situation is full of uncertainty, although this should not paralyze us, but rather we must look forward and reinvent ourselves, in tourism we are experts in this.
Table of Contents [ Hide ]
1 ONLINE DISTRIBUTION OF TOURIST ACCOMMODATION: A CHANGE OF RULES FOR ACCOMMODATION PROVIDERS.
2 1) CHANNEL MANAGEMENT AND VISIBILITY.
3 2) UNDERSTAND YOUR ACQUISITION COST.
4 3) CLEARLY DEFINE YOUR TARGET AUDIENCE (BUYER PERSONA)
5 4) SET YOUR GOAL ON DIRECT BOOKINGS.
6 5) IMPROVE YOUR WEBSITE.
7 6) USE THE FLEXIBLE DAILY RATE OPTION.
8 7) ADOPT A SEASONAL STRATEGY.
9 8) TAKE ADVANTAGE OF OTAS (ONLINE TRAVEL AGENCIES) TO MINIMIZE RISKS.
ONLINE DISTRIBUTION OF TOURIST ACCOMMODATION: A CHANGE OF RULES FOR ACCOMMODATION PROVIDERS.
Driven by e-commerce and meta-comparators, the distribution of travel products and services has evolved radically in recent years. Worldwide, online travel sales have increased considerably and intermediaries have changed their names and forms.
It is almost unthinkable for travellers today not to be able to plan and book a trip independently ; many Internet users appreciate the ability to create their own itineraries with the help of digital tools, offering versatility and autonomy.
