Many of you will now be wondering austria email list which companies cannot afford to reduce their activity in the summer months, even increasing or doubling their workforce in many cases to be able to meet the demand in these months.
Do you want to know some examples of sectors that achieve their best results during this time?
Tourism sector: Obviously, people travel more in summer and generally do so for pleasure. Travel agencies , online metasearch engines , hotels, airlines and other service providers noticeably increase their activity during these dates.
Summer products: There is a whole industry of products whose marketing in summer can account for 90% of the sales for the whole year. The main reason is that they will be used by the consumer during these dates. For example: All kinds of sunscreens, textiles and clothing for bathing, flotation or recreational products for the little ones in the house, etc.
Local businesses: The mass of consumers that the tourist sector attracts at this time of year can cause a population of 3,000 inhabitants to temporarily multiply by 10 or 20 the number of people who will use street services. Local establishments and businesses must prepare to have their own "August" with the newly arrived human tide. E.G.: Restaurants, leisure venues, supermarkets, convenience stores, pharmacies, taxi drivers, etc.
Online stores: With an appropriate marketing strategy, the summer months can be an interesting time to increase our sales. Consumers now have more free time to research, review and evaluate proposals, so impulse buying will be affected but rational purchasing will increase. This is the time to promote products with an average price higher than the usual shopping basket that we take as a reference for the rest of the year. E.G.: Televisions, computers, kitchen robots , etc.
