SEO is a digital marketing technique that offers great benefits as long as it is used properly and ethically, otherwise it is known as Black Hat SEO .
In this post we will learn what the Black Hat SEO technique is, why you should not use it in your business and why Google penalizes its use.
What is Black Hat SEO?
Black Hat SEO represents a series of SEO techniques with an aggressive style that seek to achieve positioning results in a very short time . In addition, it should be noted that they are not attached to the guidelines of the search engines and even try to manipulate their rules, at the risk of being penalized.
These techniques have been created by some developers who, since the beginning of Google in the 90s, identified certain tricks to try to fool the tools and achieve quick results in the positioning of their web pages .
The name Black Hat SEO was given in reference to the Wild West movies belize consumer mobile number list where one of the characteristics of the bandits was the use of black hats.
It is worth noting that using Black Hat SEO strategies and techniques can lead to the application of sanctions by search engines on the page , and may even lead to exclusion from search engines.
Google Penalties for Black Hat SEO
Those who do not adapt to the guidelines of this search engine and incur in the implementation of Black Hat SEO techniques could receive various penalties according to the severity of the infraction , and it should be noted that Google will not notify you of the sanction, you will only be able to notice it when you see a decrease in the positioning of your page or its nonexistence in the search .
Some of the sanctions are:
Loss of 30, 50 or 950 positions in the search rankings .
Google ban.
Consequences of being penalized
Although some users resort to Black Hat SEO to quickly rank for certain keywords , if they are discovered by Google's advanced algorithms, they will be penalized ; which means losing traffic volume from page visits , dropping in ranking position and losing visibility .
In fact, we may not even be aware that we have been sanctioned.
These types of penalties are inevitably related to the volume of conversions, so they also affect the profitability of the brand .
Without a doubt, efficiently applying SEO strategies requires the support and advice of professionals specialized in the subject, such as those from one of the many good SEO agency options , who are responsible for optimizing your website and helping you obtain the best results.
Main Black Hat SEO Techniques
Having said all this, let's get to know the most used Black Hat SEO techniques that you should definitely avoid using in your business :
