Being on the first pages of Google or another search engine has its advantages. These include better visibility for your brand, better reach in visits and an increase in leads (which are potential customers).
However, achieving the first results and staying there linkedin phone number data care, tools and a lot of strategic planning.
In addition to mastering SEO techniques, it is important to pay attention to your website.
Creating a website
The first step to appearing correctly in search engines is to have a website. But not just any old way. A website that aims to appear in searches needs to have some essential characteristics.
They are: information architecture, content, simple and light navigation.
It may seem difficult, but achieving these goals is much easier than you might think. Here’s how to create a website for your business .
Website Architecture: UX Will Be Increasingly Important
SEO and UX (user experience) are increasingly linked. Imagine a website that is all messy, misaligned, with bright colors and gifs everywhere.
Well, this existed before the emergence of the search giant: Google. It was chaos finding what we were looking for. Not because of the lack of Google, but because of the disorganization of the data.
Websites that make it easier to access information stand out among users, making them more likely to take action. Therefore, the rule for 2019 is to focus on offering a great user experience!
Content
Producing content targeted at your niche is, without a doubt, the fastest organic way to achieve good positions in search engines. Content that is strategically designed and focused on the objective converts the user into a qualified lead (future customer).
A company that invests in maintaining a blog shows that it is always looking for news about the sector and is concerned with bringing information to the customer.
Another advantage of working on content in blogs is that articles and rich materials can be used in different stages of the sales funnel, in emails for customer relations and on social media.
SEO, AEO or VEO?
Investing in content production that follows SEO (search engine optimization), AEO (question-based search engine optimization) and VEO (voice-based search engine optimization) parameters is extremely important.
These three optimization methods become, in the medium and long term, the cheapest way to make your customers find and access your website.
Image Optimization
Not really news, optimizing a website's images helps a lot with ranking.
The adequacy of size and the use of metadata (image title and description) have become more important. Therefore, they require more precision in details when talking about what your image is about.
The trend is that, based on user behavior, we will see a large increase in searches through images. Especially in the case of products, as this has already proven to be a strong trend.
Sponsored links
Search engine ranking strategy requires medium to long-term investment. So, for those who don't want or can't wait for their ranking to mature, there are Google Ads sponsored links .
They are paid ads based on keywords that occupy the top positions in searches, using a cost-per-click auction algorithm. Each word costs a specific amount.
How to make a website appear on the first pages of Google
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