This type of strategy is very effective in achieving growth in conversions, and search engine advertising appeals directly to the user who is searching for you.
At Kiwop , we want your business to be a future-proof business. That's why we recommend that you continue reading this article with everything you need to know about what SEM is and how it works .
What are you waiting for?
How SEM works
But let's start at the beginning. SEM is a concept that is often associated with SEO , and although they have some points in common, the main difference is that SEO is organic and SEM requires an investment or cost.
Of course, in the end, the goal is the same: to appear in the top positions of the search engine .
In the case of SEM, which stands for Search Engine Marketing , we work on platforms such as Google Ads or Bing Ads . Although in this article we are going to focus on explaining the Google Ads platform, the most important and prominent one, of course!
Search engine advertising consists of trying to reach your audience through an exhaustive study of keywords . If you work and select those words well, when someone searches with those keywords, your ad will appear above the organic results.
Google Ads is the main SEM platform
Types of SEM campaigns
Google Ads is one of the platforms that can offer you the best conversion rate . If someone searches for a certain word and an ad appears offering a quick answer, who can resist?
But beyond this type of campaigns in Google Ads , there are many more, and we recommend five.
Search Campaigns
AdWords or search campaigns are the first ones that Google Ads started working on. As we mentioned before, they are the ones that work best in terms of conversion.
These types of campaigns work with keywords . If someone sea malaysia telegram phone number list rches for that particular word, your ad will appear before your audience.
Display Campaigns
Display campaigns are those that appear on the sides of certain pages, they are called advertising banners .
These types of campaigns work well to build brand awareness and increase traffic to your website.
Video Campaigns
Video campaigns are ads that appear before, during, or after a YouTube video plays . Like Display, it's a type of campaign that works to showcase your brand identity to your audience .
In this case, it is essential that you work very well on the content of your video. Eye-catching messages and images, where the most important thing is at the beginning.
Shopping Campaigns
Shopping campaigns are another great alternative to increase your company's sales .
Like search campaigns, Shopping campaigns also work with keywords. But in this case, instead of triggering an ad with descriptions, an ad showing a product is triggered .
Discovery Campaigns
Finally, Google Ads Discovery campaigns are recent, but no less important.
This type of campaign is a mix of Display formats and search ads. It combines images with descriptions to offer the maximum amount of information to your audience in an eye-catching way.
SEM campaigns get traffic and conversions
Tips for creating SEM campaigns
After all this information, you're probably wondering, what now? Well, before you get started, we'll give you a series of tips to get your SEM strategy off to a good start .
Consider how your audience searches
This first step is vital. You must put yourself in your audience's shoes and know how they search and what words they search for to buy or contact brands like yours.
Select the type of kw and the concordance well
Related to the previous point, the second issue is to select the keywords for which your ads will be triggered . In addition, you must also take into account the match type.
The best thing to do is to do keyword research and choose those that have the highest volume of traffic and whose intention is to purchase.
If you want to know more about keyword research, we recommend reading this Blog about how SEMrush can help you in your SEM strategy .
Pay attention to ad titles and descriptions
Titles and descriptions are going to be the first thing your audience sees, so write in an eye-catching way and don't forget to highlight all the positive aspects of your brand and your services or products. Remember that you are competing directly with the other ads that are being displayed!
Don't forget the UTMs
If you want to keep your SEM strategy under control , never forget to incorporate UTMs or tags in the links of your ads. Include the source, medium and campaign to know where your conversions or sales come from.
This information can be very helpful in knowing what is working and what you need to improve.
Start developing a SEM strategy
You already know what SEM is and how it works, so you can start developing a strategy for your brand with a team specialized in SEM and digital advertising.
Now it's your turn.
If you need help or would like us to answer any questions related to your business, we will be happy to do so.
