Let's start from the premise that most of the content paraguay email list on the Internet is not read. At best, it is scanned quickly with a glance and with little focus. People only stop at what has really caught their attention. Did you know that 90% of the information we process is visual?
Visual communication is becoming more and more important every day because, in addition to providing an aesthetic sense to content, it also helps us simplify information in such a way that our message reaches our audience better. But if we want to go one step further, we must seek to be relevant, memorable and get our audience to interact with the information so that our content becomes true communicative experiences, capable of awakening emotions.
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interactive and visual for the new generation of marketing content
1) It's time to start creating interactive content
Interactive content is content that allows the user to perform an action on it. In this way, we get our audience to interact, explore and play with our information, thus improving the retention and understanding of the messages we send. If we combine this with an appropriate visual design proposal, we are guaranteed to attract attention.
In a society and media that are absolutely saturated with information, interactivity gives us extra value , a special distinction that our consumer can take advantage of to interact with the information, which will lead in most cases to a mutual benefit: you give me value and I get involved with your content.
Thinking about interactive content also means thinking about content that has an impact beyond the messages. Interactivity, combined with techniques such as animation, external integrations, etc., provide an additional benefit that allows you to create an organized or layered information route, so that the consumer can discover all the details in depth. You know, essential information in the foreground and secondary information to enrich the elements.
It's like combining a User Experience department with a Marketing and Communication department and focusing on what really provides a valuable experience to our audience. Ultimately, our audience will see a final result, our content, and thanks to the feeling of participation, you will get them to stop and experiment .
