CEO and Project Manager
October 1, 2019
You've probably wondered at some point... What is Inbound Marketing? Inbound Marketing proposes a horizontal marketing model that adds value to the traveler. At Asiri Marketing we encourage you to learn about the different techniques that help us communicate in harmony with the customer without interfering in their daily lives by creating noise.
It is no secret that the world is changing at a dizzying pace . People no longer live, work, shop or consume in the same way as they did just a few years ago. Even more so when the tools have changed and the purchasing processes evolve.
People have radically changed the kyrgyzstan email address way we communicate and interact . The Internet and digital communications have managed to create a new space for conversation and, whether we like it or not, traditional marketing as we know it is on the verge of disappearing and inbound marketing is taking over, naturally complementing the processes of interaction with the traveler.
People are increasingly ignoring TV ads and phone calls. We are searching more on Google for information to help us make decisions and we are ignoring bus shelters more. Sound familiar?
Thus, a new form of marketing has emerged: Inbound Marketing, an effective way to attract, involve and retain travellers. The ultimate goal of an accommodation or a tourist destination is the recurrence of harmony and closeness that we can generate in part with our digital strategy. Let's get to work!
Table of Contents [ Hide ]
1 What is Inbound Marketing?
2 What are the 3 keys to inbound marketing?
2.1 1. A blog with quality content.
2.2 2. Traffic attraction.
2.3 3. Automation.
3 What is the Inbound Marketing Methodology?
3.1 ATTRACT.
3.2 CONVERT.
3.3 CLOSE.
3.4 LOYALTY.
What is Inbound Marketing?
“Inbound marketing is a strategy that allows you to transform strangers into customers who want and enjoy doing business with you”
Carolina Samsing – Marketing Director for Latin America at HubSpot
Inbound marketing is all about attracting travelers with useful and relevant content and adding value at each stage of the buyer's journey.
With inbound marketing, potential customers find your accommodation or activity company through different channels such as blogs, search engines and social networks .
Inbound marketing doesn't need to struggle to attract the attention of potential customers, as by creating content designed to address the problems and needs of ideal customers ( buyer personas ), it attracts qualified leads and builds trust and credibility for your business.
