Together with the Las Condes Municipality and its Local Development Department, we held this incredible workshop to help you learn how to implement an advertising campaign from scratch and achieve 100 sales on Google Ads in the shortest time possible.
Yes, you read that right, from zero to 100 sales on Google Ads, a powerful tool that every entrepreneur, marketing or communications professional, or anyone with their own brand, should know and master.
Our Nicolás Barrios, CEO of Adity, publicist and gambling data malaysia professor of Google Ads, SEO and Google Analytics, taught us about:
Initial campaign setup on Google.
Campaign implementation and structure.
Writing effective ads.
Relevant metrics to boost sales.
Nicolás Barrios has a career spanning more than ten years, passionately dedicated to the digital marketing industry and online business.
He has advised more than 150 companies and brands. He has given and participated in more than 160 talks in Chile and abroad for various private and government companies.
Dare to advertise videos
Video has dominated the internet for years. But in 2022, we're at a point where video is becoming the standard in Facebook Ads.
Related content: 10 Customer Experience Improvements for 2025
With the rise of TikTok and Instagram Reels, video ads performed better across the board.
We recommend that every time you plan the creative for your Facebook Ads, you ask yourself how you could use a video instead of a static image.
Since videos usually autoplay silently, you might want to add subtitles if you want people to understand what you're saying.
You can let Facebook automatically transcribe your video, and a separate subtitle file will be generated that allows users to turn them on or off if they wish.
But if you want to get the most out of video in your ad sets, you should use formats that are specifically designed for video ad placements, Stories, and Reels.
Engagement Ads
An engagement Facebook Ad is intended to generate a lot of likes, comments, and shares. It's not intended to drive people away from Facebook.
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