These three brands are using this marketing tool to their advantage

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In January, Volkswagen revealed a new concept car at the Detroit Auto Show. The interesting thing about it is that it’s not really that new. Enter the classic Volkswagen bus of the ‘60s. A popular form of transportation for small armies, the VW bus is a quintessential part of imagery associated with the ‘60s. Much to my surprise, my own grandmother recently told me that she owned one. I found myself wishing it was still kicking around so I could attempt to get it on the road again (hello, nostalgia).

VW has capitalized on the nostalgia associated with the bus, and cayman islands whatsapp number data 5 million introduced an interesting take on the classic, albeit with a more modern look and enhanced technology. Volkswagen wouldn’t confirm if the VW ID Buzz, an electric reimagining of the microbus, would be produced for sale, according to CNN Tech, but their concept pitch started a gust of coverage on national media channels and brought an old fan favorite back to life without even having to create the vehicle for sale.

Probably most of the kids who grew up in the ‘90s will remember the Furby, a fuzzy fellow that liked to babble to itself. Furby sales ended in 2000, but lo and behold, Hasbro brought them back in 2012, a perfect time for those pre-teens that were playing with the toy in the ‘90s to repurchase it for their own children. The new take on the old Furby was met with a strong sales response. Even in 2016, 4 years after relaunch, CNBC reported that strong Furby sales played into the growth of US toy sales, which jumped nearly 7 percent.