What is email marketing?

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Email marketing is a set of actions designed to communicate with users and customers by sending emails containing valuable content, facilitating the achievement of a company's marketing objectives.

Learn about the advantages of email marketing

Advantages of email marketing
One of the main advantages of email marketing is that emails can be sent to a large number of recipients . This allows us to reach many more customers and build loyalty.
It allows you to connect with users and customers in near real time to provide information or promote products and services.
Personalization. Another advantage of email marketing that sets it apart from other loyalty methods is that it allows you to personalize emails based on the customer's profile to generate more personalized communication.
Conversion. It converts up to three times more than social media. This makes email marketing an ideal tool for increasing revenue through cross-selling and upselling techniques .
Email marketing examples
Newsletter . One of the most buy phone number list common types of email marketing is the newsletter. This is a newsletter with the latest news from the company or sector, to keep the brand fresh in the user's mind.
Promotional campaign. These emails are intended to generate direct sales , as they include promotions, offers, or special discounts.
Information campaign. These are targeted emails with specific and important information for the user.
Automated campaigns. These are email sequences with personalized content to commemorate the brand's anniversary, promote events, or highlight new blog content.
Transactional emails. These are automated emails sent after a user takes an action on the website, such as registering or confirming an order. This type of email marketing is widely used because it gives users more confidence by having their actions on our website recorded in their personal email.
Types of email marketing

Email remarketing: what is it?
Retargeting or remarketing ? This is a common question that arises between these two concepts. Both are digital marketing techniques that seek to recapture the attention of people who have previously focused on our brand or product. Therefore, their main similarity—and source of confusion — is that they both share the same objective. However, they differ in how they achieve that objective.

When we talk about email campaigns , we are referring to remarketing , which is when a company takes advantage of the information it already has about a potential customer – someone who has already accessed the e-commerce , has shared their data when subscribing, has answered a survey, etc. – to send them email marketing campaigns adapted to their profile and tastes.