To be visible on the austria phone number data Internet and improve your sales , you know that you need to implement a content strategy . However, you don't know how to proceed ? That's why I've chosen to detail 7 rules to follow for effective digital communication . Are you ready to know how marketers establish an effective editorial strategy ?
If so, you'll soon discover the best way to meet the needs of your audience and your business . By using the methodology below, you'll have the skills to transform this abstract notion into concrete action .
Quick read: 2 minutes to learn how to establish an editorial strategyDo you only have a few minutes to learn how to establish an editorial strategy in 7 steps ? I suggest a quick read of the key points before you have time to come back and read the entire article.
Infographic: 7 Steps to Establishing an Editorial Strategy
Identify your target audience : who is your ideal customer?
Establishing editorial guidelines : what is the guideline?
Writing a style guide : what tone should you use?
Choosing distribution channels : which platforms should you favor?
Setting a publication cadence : what frequency should you choose?
Establishing a content creation procedure : what is the process?
Developing an editorial calendar : when to publish?
As you read the rest of this blog post, you will find details on each of these elements.
The fundamentals of an editorial strategy (definition, pros and cons)If you want to know how to build an editorial strategy that delivers results, you first need to understand the fundamentals of the practice. That's why I'll quickly remind you below of the essential points you need to know before you get started .
What is the definition of an editorial strategy?
Editorial strategy is the guideline for creating and publishing all your content on the Internet .
Also called content strategy, this process allows you to harmonize your communication on the Web as well as the work of your editors and other members of your editorial team .
What are the benefits of an editorial strategy?
I could list many benefits of a content strategy, but since that's not the main topic of this article, here are just the main ones.
Harmonization : Your way of communicating on the Web is consistent.
Consistency : Your views remain consistent over the long term.
Identification : You are easily recognizable thanks to your communication style.
Personalization : Your message is tailored to your business and your audience.
Visibility : you reach all distribution channels and improve your SEO.
Performance : Your revenue increases as you adjust your editorial strategy.
What are the disadvantages of an editorial strategy?
Of course, no concept is perfect! Here are some drawbacks you might face.
Skills : Creating your content requires skills that require the work of several people.
Budget : Your editorial team and SEA (paid referencing) are expensive.
Time-consuming : implementing the strategy and designing content takes time
Consistency : once launched, your digital communication must be regular over the long term.
How to establish an editorial strategy in 7 steps?It's time to get down to business! Now that you know exactly why you should establish an editorial strategy, here's how to do it. Note that I've put these 7 steps in a logical order , which I encourage you to follow.
1. Identify your target audience
Illustration: finding your target audience for an editorial strategy
You can't talk to everyone at once! If you're vague and don't address a specific audience , your message won't be heard. By doing this, your target audience won't feel understood and will be left frustrated when reading your content. For your editorial strategy to be effective, you need to do the opposite. You want to avoid being general and communicate to a specific audience —your own.
A successful content strategy is a personalized way of communicating . For example, if you address someone by their first name, your message will be more impactful than talking about a general situation. You must show empathy and demonstrate that you understand the difficulties, goals, and challenges of your target customer. This way, you provide them with all the information that accurately answers their questions.
To define your typical listener avatar, you can simply conduct surveys among your current customers. You also have the possibility of analyzing the use of your products or understanding the specific needs related to each of your services. In order to identify your target, I suggest you try to answer these different questions .
Why is your solution a good fit for them? List your competitive advantages that match your target audience's specific purchasing needs.
What are your prospect's needs? Research the reasons why your customers trust you.
What are the expected results? Discover your audience's specific expectations.
Who are your best customers? Analyze their profiles, experiences, and behaviors.
If you would like to know more about the method of analyzing your target customers, I invite you to read the following article: "Personas in SEO: how to build a formidable strategy thanks to your targets?"
2. Establish editorial guidelines
