How to set up an effective Click and Collect?

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Click and Collect is part of an omnichannel marketing strategy. Your physical and digital distribution channels work together to offer your customers the best possible experience. In-store pickup allows you to meet the new demands of increasingly demanding and impatient consumers. The ultimate goal is to use Click and Collect as a lever to increase your revenue.

The benefits of in-store pickup for customers
When it comes to iceland phone number data e-commerce, delivery is often cited as the main purchasing criterion. Deemed too expensive or inconvenient, it becomes a barrier to sales. It doesn't always offer the necessary flexibility and sometimes leads to unpleasant surprises. Delays, damaged or non-compliant items: there are many reasons that can ruin the customer experience.