What, what? CPC… the acronym stands for: cost per click .
one person clicking, CPC
A person clicking on your web page
Yes, we know that there are many acronyms in digital marketing, but we are here to help you with everything you need, today we will explain this one to you.
If you stay, we will explain exactly what it is and what advantages it has.
What is CPC and how does it work?
This world may seem very complicated with so many acronyms, but telling you, as we have told you, where these acronyms come from: CPC –> Cost Per Click, we believe that it is not difficult, right?
It is a way of paying for online advertising . Specifically, this method consists of the advertiser only paying if the user clicks on their ad.
To calculate it, you just have to divide the total sum of what this strategy has cost you by the number of clicks that the ad has received.
CPC = total cost / number of clicks
So, a high CPC is not going to be good for you, simply because you will be paying more for each click and it will not be profitable.
And it's not just that you'll be paying a lot, it will also be an indicator that the campaign is performing poorly and needs to be optimized.
CPC is typically used for Google Ads or Facebook Ads.
Clicking on a CPC ad
As an advertiser, you will only pay if the user browsing the Internet clicks on your ad.
Advantages of using this marketing strategy
Before implementing a strategy in the marketing of your online business, you always ask yourself what good it will bring you, well here you go:
People who come to your website through your ad will iraq telegram be previously interested users . At least, because if you don't care about something, you won't even click on it.
Another big advantage is speed . With SEO, the fruits are seen slowly and over the long term. With a CPC strategy, you will notice an increase in your metrics more quickly.
Therefore, you will get conversions . It is great for a more aggressive campaign that wants to get conversions NOW.
You can segment at a very high level . On all Ads platforms, such as Google or Facebook, you can focus on a very precise segment.
Differences with other variables such as CPM
CPC is more focused on getting interested visitors that could become leads.
But there are many variables with similar acronyms, we will briefly explain what each one consists of so you will have the knowledge:
CTR : stands for Click Through Ratio. This indicator is used to see how your ads have performed, whether your keywords have been effective, for example. The calculation: CTR = clicks / impressions
CPM : stands for Cost Per Thousand. It simply means that a price is set that the advertiser will pay for every 1,000 impressions that their ad receives. This is more focused on receiving impressions, basically to expose your brand. The calculation would be CPM = cost / impressions x 1,000
CPA : comes from Cost per Acquisition. The strategy is much more specific because the advertiser will only pay if a customer performs the final action you want, such as a purchase or filling out a form. The calculation is CPA = total cost of conversions / total number of conversions.
google adwords CPC
With Google Adwords you can configure what type of cost to apply to your ads
Guide to applying CPC in your digital strategy
Therefore, what we will want by implementing such a digital strategy to your online business will be to receive effective visits, which will have a minimum interest in your content and/or products, and at the same time that the cost per click is minimal.
How can we reduce CPC?
1. Segment very precisely
In order to reach only the people who are going to click on your ad and interact with your website, we will have to do some prior segmentation work.
In this way, if we fine-tune the people to whom we will show the ads, they are more likely to click more and therefore, the CPC will go down .
You will be able to refine in many areas: gender, location, tastes, communication channels, devices used, job occupation, etc.
2. Monitor your ads
If you create a dashboard to monitor your ad metrics and analyze them, you can, in turn, improve what may be failing.
If there is one good thing about digital marketing, apart from the fact that you can segment very specifically and analyse the metrics, it is that it is also easy to modify the actions to direct you towards your objectives.
3. Test
With the same keyword in your ad, you can run tests, for example with 2 ads but with different elements.
This way you can see which one is the most effective, discard the other and focus only on the results that the best one gives you.
For example, on Facebook you can do A/B tests .
4. Specify your keywords
This “trick” is more for Google Ads ads.
You can use longtail keywords , which are keywords made up of more words. Instead of searching for “shorts” you would search for “buy shorts in Tarragona”.
These are very specific keywords, and apart from having a much higher purchase intent, they are also very specific. And that means that there are fewer advertisers bidding on these and the CPC would be lower.
user searching on google
