But recently Google has decided to give this strategy a list of peru consumer email twist: now, Google Shopping is a free tool for online stores to promote their inventory and make it more visible in the search engine. Don't miss out on the latest news!
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Google Shopping is now free to sell on Google
The latest from Google Shopping
According to Bill Ready, Google’s president of commerce, “The retail industry has faced many threats over the years, which have only intensified during the coronavirus pandemic. With brick-and-mortar stores closed, digital commerce has become a lifeline for merchants.” More and more merchants are forced to sell online to save their business, and many of them cannot afford the costs of operating digitally at scale.
For this reason, Google has decided to bring forward its plans to make Google Shopping a free solution . Since the end of April, the results of the Google Shopping tab in the United States consist primarily of free listings, allowing merchants to connect with consumers regardless of whether or not they advertise on Google Ads.
This change is good news for all players in the online advertising market:
For shoppers, it means they can more easily discover more products from more stores that were previously difficult to find on Google.
For retailers, this is a fantastic opportunity to reach the millions of people who search with intent to purchase on Google every day.
And for advertisers, it allows them to boost their Google Ads campaigns with free listings.
Existing Merchant Center and Google Ads users don't need to do anything to benefit from Google Shopping Center. For new users, Google has announced that it will continue to streamline the optimization process over the coming weeks and months.
Free Google Shopping listings are now available in the US and are expected to roll out to the rest of the world before the end of the year .
google-shopping
A new collaboration between Google and PayPal
In addition to this new development, Google has also announced a new partnership with PayPal to allow online stores to link their PayPal and Google accounts. This will allow them to speed up the onboarding process and ensure that they display the best quality results to their users.
Additionally, Google has announced that it will continue to work closely with many of its partners that help merchants manage products and inventory, including Shopify, WooCommerce, and BigCommerce. In the words of Bill Ready, their ultimate goal is to make digital commerce more accessible to businesses of all sizes and they hope to provide relief to retailers and lay the foundation for a healthier commerce ecosystem.
