If you try to look at many posts on various social media platforms such as Facebook, Instagram, Twitter, YouTube, TikTok, etc., we often see users using hashtags (#) when posting pictures, text, videos, or even when sharing posts, they also include hashtags related to the content. However, many people do not understand why they must include hashtags when writing text to accompany various posts.
Today we will understand what hashtags are, why we should use them, and how hashtags are useful for Digital Marketing on social media platforms. Let's take a look.
Table of Contents
Understanding Hashtags What is Hashtag (#)?
Why are hashtags important on social media?
How to Use Hashtags on Social Media to Increase Visibility
Techniques for using hashtags on social media
Hashtag techniques for each social media platform
summarize
Understanding Hashtags What is Hashtag (#)?
Hashtags (#) that we see in posts on social media are symbols used to precede words or phrases that act like short keywords to categorize and increase the ability to find content about specific topics. They are often based on search terms that people can search with more easily. Hashtags look like hashtag symbols (#) followed by words or phrases without spaces, such as #onlinemarketing or #AsiaSearch.
When users click or tap on a hashtag link on a post, they can see many other posts using the same hashtag in the keywords page.
The origins of hashtags in social media
Hashtags first made their way onto social media in 2007 on Twitter, when a user suggested using the # symbol to group content about wildfires occurring in the United States. The use of hashtags quickly expanded on Twitter and was later adopted by other social platforms such as Facebook, Instagram, TikTok, etc.
Related Articles 4 Reasons Why Social Media is the Heart of Digital Marketing
Why are hashtags important on social media?
Nowadays, using hashtags on social media has become a habit for many people. No matter what they post, they will always include hashtags (#). Businesses that promote advertisements will also include related hashtags (#). This makes hashtags on social media important in many ways that help increase the efficiency of using social media as follows:
Content Categorization Hashtags allow users to categorize their content, making it easier to find and reach others interested in the same topic, whether it's photos, videos, or written posts.
Increase your reach Using popular and topic-related hashtags can increase the chances that your post will be seen by more people who don’t already follow you.
Encourage engagement Hashtags can encourage engagement zalo database from users by inviting discussion and further sharing of posts among people who are interested in the topic.
Keep track of important events. For major events like events, gatherings, or crises, specific hashtags make it easy for people to follow relevant updates and posts.
Marketing and Branding Hashtags can help promote a brand or product, such as a campaign or special promotion, which helps those hashtags become known and create positive brand awareness.
Build a community Hashtags can make it easier for people with similar interests, opinions or hobbies to find and connect with each other on social media.
How to Use Hashtags on Social Media to Increase Visibility
Actually, it is not difficult to create hashtags, but how do you create them so that people are interested and the platform likes them? To use hashtags effectively on social media to increase the visibility of your posts, you can do so by following the steps and techniques that we will introduce below.
Find related hashtags
When we want to post a message, photo or video, we already know what the content we are going to post is about. To use hashtags, we need to search for words related to the content. You can use tools such as Hashtagify, RiteTag or even search within the platform to find hashtags that are relevant to your content and are used a lot.
Use popular and niche hashtags
There are different trends that are popular at different times and different hashtags are used. If we want our posts to be seen by people, for example on platform X, using popular hashtags will generate a lot more visibility. But on other platforms, using general hashtags like #onlinemarketing #politics #health and more specific hashtags (for example #รับทำทำออนไลน์ #เสื้อผู้ชาย) will definitely help increase the chances of your posts being discovered.
Limit the number of hashtags
Of course, using hashtags is helpful for searchability, but using too many hashtags is definitely not good for your post and can confuse readers about what your post is all about. Different platforms have different guidelines on how to use hashtags, for Instagram, you can use up to 30 hashtags.
However, to get the most quality hashtags, use around 5-10 hashtags, which is a reasonable amount and is enough to not look too cluttered.
Create your own brand hashtag
Even though we have included all the relevant hashtags, it is very important to create your own hashtag to build brand awareness. If you have a specific brand or event, creating a specific hashtag for your brand is a great way to build continuity and online community, such as #Asia Search for Digital Marketing Agency businesses .
What is a hashtag? Why do we need to include a hashtag when promoting a post?
-
- Posts: 13
- Joined: Thu Dec 05, 2024 4:18 am