Inbound marketing is a proven methodology, but not all sectors have been equally quick to implement it. And one of those that could benefit most from it is the industrial sector.
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Best practices of Inbound Marketing in the Industrial sector-1
Why use inbound marketing for the industrial sector?
Because it improves the visibility and reputation of the company
According to Connext, 90% of B2B consumers begin their customer journey by searching for solutions to their problems on search engines like Google. If your company appears as a result of these searches and can offer useful content, you will have achieved greater visibility and attracted more traffic .
Similarly, being well positioned and offering quality content makes your brand perceived as a leader in its sector , with the consequent gain in reputation.
Because it provides measurable results
One problem with traditional marketing, such as advertising in industry magazines, is that it is very difficult to measure its real impact . We can know the circulation of the magazine, but not how many users actually saw the ad or reacted to it in some way.
However, with digital and inbound marketing strategies, we can know in detail the number of impressions, clicks, downloads and actions of all kinds, which helps us understand what is working and how we can optimize our marketing more and more.
Because it increases acquisition and sales
Using inbound marketing strategies allows us to access a large percentage of users who were previously unaware of our brand. In turn, this allows us to generate more leads and ultimately improve sales results.
The more optimized our inbound marketing is, the easier it will be to get quality visits and reduce friction between different stages of the journey to conversion.
