Do SEO Research on All Roofing Contractors Near You
Roofing SEO is a highly competitive term to try and rank for. Roofing companies stand to make huge amounts of money from a roofing lead. The average roof replacement in the US is over $15k.
This is why many of the top roofing companies will look to SEO agencies to perform roofing SEO . This is why you should do competitor research before you start your SEO campaign.
You say, “But Ron, where do you start?” Let me show you.
Step 1: Analyze Local Roofing SERP
Use a tool like Accurankers Live SERP Checker . If you want to be successful with your roofing SEO campaign guangdong mobile phone numbers database you need to analyze your competitors. Remember, Google shows you what works and how to get to the top. You want to determine how many roofing companies are using solid marketing strategies so that Google rewards them. For example, you could type “Roofing contractors near me” into Google.
Then, take note of all the top ranking websites that appear on the first and second pages of Google. Ignore any directory listings, as these websites are huge and have huge marketing budgets. You only need real roofing companies. Do this for all your target keywords, like “asphalt roofing.” Save the data and move on to the next step. In this example, I’ll stick with the target keyword “roofing company Fort Lauderdale.” So, when I refer to “target keyword” throughout this text, that’s what I mean.
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Step 2: Analyze the Roofing Websites That Rank
You will need a backlink analysis tool to analyze umbrella websites. I recommend using SEM Rush because it is the tool my team uses at Osborne Digital Marketing. This is because you need to collect accurate information if you want your SEO efforts to be successful. Once you have access to a tool like SEM Rush, record the following data points for each keyword you are analyzing in a spreadsheet:
Authority Score (SEM Rush Metric)
Current ranking keywords (total for the page they rank for this target keyword)
Total number of pages indexed by Google (gives you an idea of how big their site is)
Backlink total (looking at the backlinks created to that page)
Referring Domains (see the referring domains created for that page)
Once you have all this data, start calculating the mean and median values for the top five roofing services you have listed. You will use this information to help you determine how powerful your page needs to be (Authority Score). How big and powerful your page needs to be (current ranking keywords and total pages), and how many backlinks and referring domains you need to rank your site for that keyword.
At Osborne Digital Marketing, I emphasize focusing on referring domains, NOT total backlinks. For example, you might have a roofing business with 20 referring domains and 100 backlinks. It’s not the power of 100 backlinks that drives search engines like Google, it’s the power of 20 referring domains. So don’t think you need 100 backlinks for $200, no, you need 20 referring domains.
But what kind of domain names should you get?
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Step 3: Perform a Backlink Gap Analysis
Don’t go out there and create 20 random referring domains thinking it will help you get traffic and leads, it won’t work. Your roofing keywords will increase, but that’s not a reliable roofing SEO strategy. Google already rewards the winners, so why not emulate what they do? A backlink gap analysis will tell you what links your competitors have that you don’t. These types of links are the strongest. When you have the same links as your roofing competitors, your roofing keywords will climb higher and faster than 20 random links, even if the domain rating is the same or higher.
As you can see in the image below, the backlink gap analysis clearly shows the large gap between roofing businesses that rank well and those that don’t (I used Triple M Roof as an example because they rank on page four for the target keyword).
