.. Stories Resources Topics Research Insights Training & Education cayman islands phone number library Events Advertise Manage Your Content Budgets With ‘bottle’ Episodes By Robert Rose | Published: March , | Content Operations When Marketing Budgets Get Tighter, An Easy Trap To Fall Into Is Failing To Create Long-term Content Plans. I’ve Seen It: The Budget Gods Come Down Early In The Year And Proclaim That X Amount Will Just Have To Do.
Now, The “x” Is Often Well Short Of What The Team Requested. But That Number Isn’t Going To Change. Well, Until It Does Change, And That Number Goes Lower. In My Experience, Many Teams Look At Their Plans And Slice And Dice Wholesale Cuts. Or They Take A Hatchet To Their Plans Because Of The Way That Budgets Are Allocated.
