All or almost all e-commerce sites share the same goal: to sell more. And to achieve this, it is very useful to know what our cognitive biases are , that is, the "reasoning flaws" of our brains that can be used to be more persuasive. That is why, here are 10 neuromarketing strategies to sell and convert more with your e-commerce.
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The 10 neuromarketing strategies to sell and convert more in ecommerce
10 neuromarketing strategies to sell more
1) Confirmation bias
What does it consist of?
Confirmation bias is the tendency to seek out, interpret, or remember information in ways that confirm previously held beliefs or hypotheses . For example, people are more likely to forget or ignore information that contradicts stereotypes.
How can you incorporate it into your strategy?
To use confirmation bias as a neuromarketing strategy , it is important that the different elements of your communication are consistent, for example, ads and landing pages. Remarketing is also a good way to reinforce previous opinions.
2) Framing effect
What does it consist of?
We call the tendency to interpret the list of portugal consumer emailinformation in different ways depending on how it is presented the " framing effect ." For example, saying "8 out of 10 users are satisfied with this product" is not the same as saying "2 out of 10 users are dissatisfied with this product."
How can you incorporate it into your strategy?
A/B test different ways to communicate the same benefit, such as “save 10 euros” or “get 10 euros.” Then incorporate the information into each step of the conversion funnel to focus your communication.
3) Herd mentality
What does it consist of?
Herd mentality is the tendency to imitate what most people do , letting ourselves be guided by emotions and instinct rather than by our individual analysis of the situation. There are many examples of this neuromarketing bias in ecommerce, for example, Black Friday.
