The new platform consists of a blog for opinion articles, a section for news, another for corporate resources (such as Brochures, White Papers or Case Studies in PDF), a section for videos and finally one for Newsletters . This new section expands the current news section and disseminates all the information and news related to the company. It also allows users to subscribe to the different communication channels that the company has.
This section of the website has been created with the aim of being a point of contact between Claranet and its different audiences, which include media and journalists, as well as shareholders, clients, potential clients and users. It also supports the communication and public relations policy that the English multinational has been developing in recent years.
This platform offers Claranet's marketing and communications team the possibility of delivering corporate information to the media, both online and offline, in the form of press releases, presentations, videos or opinion articles. This initiative, which originated in Claranet UK and has so far only been adapted in Spain, aims to increase awareness of the brand, its products and services, as well as its reputation.
“This is a new portal that will help us position ourselves and increase our awareness and brand. We will also keep you informed of the latest developments in the company and the sector. We belgium email list believe it is very important to promote and invest in these initiatives that will help our brand and image grow.”
Núria Sánchez, Marketing Executive at Claranet
The blog is one of the most notable new features of the Media Center, as it will involve the creation of opinion articles on the sector, the market and the company's own products. Therefore, the aim is to take advantage of the experience of its employees and their communication skills so that they can openly share their knowledge and opinions. In addition, the blog allows entries and content to be shared and exchanged with other channels and media.
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Likewise, all content published in both sections (blog and news) will be promoted through Claranet's Twitter and LinkedIn profiles, giving a boost to the company's 2.0 communication.
About Claranet
Claranet is a managed service provider with experience in the implementation of IT services since 1996. We offer Hosting, Networking and Application solutions to thousands of clients throughout Europe, allowing them to focus on their business by outsourcing the management of IT services.
