Even the most basic landing page contains a ton of details that can help you capture more leads if you optimize them correctly, so it's always worth the effort to pay attention to them. To help you out, we're going to go over the essential elements of a landing page , from the most obvious to the most overlooked.
Do you want to improve list of rwanda consumer email conversion to sales or contacts with your landing pages? Click here and download our manual where we explain how to create and optimize landing pages.
8 key elements of your landing page
1# The headline
Let's start with the most basic: the headline. A well thought-out and structured headline encourages the user to stay and learn more about our offer . On the other hand, if it is not strong enough, the user will leave and we will have lost a conversion opportunity.
A good headline should be able to grab the reader's attention with a very clear and direct message , explaining what the product or service is about and how it can help them solve their problems. The Evernote example ("Feel organized effortlessly") illustrates this principle very well.
Evernote
Some recommendations to optimize this element of your landing page:
The headline should be as short as possible, but without sacrificing clarity . We recommend that it be no longer than 20 words. As we have seen in the example above, sometimes 4 can be more than enough.
Whenever possible or when it makes sense, we recommend that the headline be in the form of a question . The brain has a natural tendency to respond to direct questions, so we can take advantage of this to get a "yes" from the user and thus start the conversion process.
The headline is one of the most important elements when it comes to generating conversions, so spend all the time necessary on it. In particular, we recommend running a few A/B or multivariate tests to see how users respond to different variants.
