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Always taking place after each Thanksgiving Day – that is, on the last Friday of November, which this year falls on November 24, 2017 – Black Friday is characterized by the application of a mega sales action to discounts that can reach 70%. It's the perfect opportunity for stores to deplete product stocks and Americans to find Christmas gifts at fair prices.
This entire marketing strategy – which results in millions of dollars india email list every time Black Friday is declared – began when retail stores recognized a need among consumers: after Thanksgiving, the frenzy to find Christmas gifts always began.
So why not help people make their purchases by providing the best prices?
Now a question arises that we think is pertinent: why call this day Black Friday ? The term is said to have come directly from the financial crisis that revolutionized the North American market in 1869 , the day that Americans Jay Gould and James Fisk tried to dominate the gold market on the New York Stock Exchange . Faced with this situation, the government was forced to intervene to correct the distortion, increasing the supply of the raw material on the market. As expected, this caused a fall in prices and the loss of fortunes by investors.
However, although there were some discussions about whether the day should be called Big Friday , from 1975 onwards it seemed to be well established that the term Black Friday would be used from then on.
There are still those who believe that the term Black Friday is not at all related to market fluctuations, but rather to a financial technique used by retail businesses. In 1980, it was common practice to use the color black to indicate positive balances and red for negative balances. As a rule, the period that was always in red corresponded to the months of January to November.
Even though it continues to be an extremely American sales practice, Black Friday is starting to reach more and more companies and businesses around the world. In Brazil, for example, the promotional day had its first edition in 2010, on the initiative of a company specializing in offers and discounts. Naturally, many other stores such as Magazine Luiza , Walmart , Shoptime , Americanas.com , Submarino , Fnac and Saraiva easily joined this campaign.
The undeniable power of online has also allowed people, all over the world, to participate directly in promotions carried out by stores through their websites.
But be prepared! Shopping centers and digital media become a kind of battlefield on this day. Black Friday is characterized by the intensive use of advertising and offers from stores with ads for products at very attractive prices. Therefore, by the time stores open their doors, or online promotions start to run, there are certainly thousands of consumers already queuing up for the opening, hoping to grab the best discounts.
And even though the date is not a holiday, many consumers take the day off to take advantage of the offers on offer. In addition to the United States of America and Brazil , countries such as Portugal , the United Kingdom , Australia , Canada and Paraguay also include this date in the commercial calendar.
There are thousands of options in online stores to buy any type of product and service at sale prices. To help you, we have selected some of the best online stores that are already promoting Black Friday with intensity. Now take a look at some of the options you have to make the most of Black Friday in style in 2017. To make your search easier, we have divided them into 5 main themes: Books, Music, Cinema, Travel and General Stores.
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