B2B Sales Trends 2024

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It’s been an interesting year in B2B sales, to say the least. In this more challenging macroeconomic environment, we’ve witnessed longer sales cycles and more stakeholders being involved not just in the larger deals but also those with relatively small deal values. Many Account Executives have missed their quota, and many sales jamaica phone number library teams have experienced layoffs and increased pressure to deliver.

At the same time, there’s been a lot of excitement (or worry, depending on who you ask) and confusion about the rapid technological developments, especially in the field of artificial intelligence.

Yet there is one thing you can rely on in these turbulent times: Our forecast of the trends that will shape the B2B sales landscape in the coming year. This has been a tradition here at Vainu for almost the entire duration of the company’s existence, with this year marking our nine-year anniversary.

If you’re curious about what predictions we’ve made in the past, below you can see our predictions from 2016 to 2023