All in all, these are not ideal feelings japan phone number library to feel. If the struggle of a prospect not being a good fit, if not the not-so-great feeling that follows, is something you recognize, then it might be nice to hear that you’re not alone. In fact, data from Sales Insights Lab suggest that 50% of initial sales prospects turn out not to be a good fit for what your business has to offer.
While that statistic might be somewhat reassuring, it is also a little worrying. In this article, we’ll explore why this statistic matters (spoiler: it means more wasted time), why such a large number of prospects turn out not to be a good fit, and present a potential solution to help you ensure that more of your initial sales prospects turn out to be a good fit.
So what if 50% of initial sales prospects turn out not to be a good fit?
If 50% of initial sales prospects turn out not to be a good fit, then it means that 50% do turn out to be a good fit, so what’s the problem?
Firstly, I'd be surprised if this were a genuine question—most would probably agree that a 50-50 situation isn’t ideal. But, on the other hand, it’s correct; it could be worse! Regardless, here are two reasons you don’t want such a large percentage of your initial sales prospects turning out not to be a good fit.
It costs you time (and time is money)
Not only is time a scarce resource, meaning you don’t have access to an unlimited amount of it, but you also don’t get a refund if you use it poorly. Every unit of time a sales rep spends chasing bad prospects will necessarily mean they have less time for nurturing promising prospects.
Considering that 53% of sales reps don’t hit quota (partly because they only spend 28% of their time selling), you don’t want your sales reps to be spending/wasting their already-limited selling time on bad-fit prospects.
