In my opinion, the judicious use of NO is lebanon phone number library something that differentiates reliable and purposeful people and companies from those that are not. In tennis terms, these are companies that "go to the net" and not just return balls. That is why today I want to talk to you about the Great Value of NO in B2B Business Strategy.
In a world where political correctness, immediacy and the manipulative power of social media reign, the great virtue of knowing how to say NO is reduced to those who have a deep determination about where they want to go.
In the case of companies and their B2B Business Strategy, visualized in the B2B/Industrial Marketing and Sales Strategy, it is exactly the same.
As a B2B and Industrial Marketing and Sales Strategy Consultant, I strongly insist on the need to specialize by client and to do so, you must PRIORITIZE focused segments, be very consistent in your operations and investment of resources. To achieve this, you have to know how to say NO many times on a daily basis and that… is hard.
Knowing how to say NO: Vision, judgment and determination.
Using NO is synonymous with being very clear about where you want to go, but also with honesty, respect and transparency. Normally, this is done by companies whose objective is not short-term, nor to “sell” but rather to end up fulfilling a purpose, being and making their B2B clients profitable over time.
For these assertive companies, saying YES to everything is too distracting. It creates a culture of condescension. It puts commitment, reliability and profitability (via selection) in second place in favor of short-termism and a worrying lack of focus.
In my opinion, knowing how to say NO is what distinguishes those who have judgment (above all), honesty, patience, vision, purpose and a lot of self-confidence from those who don't. What better values can a person or an organization demonstrate that we can trust? Herein lies the great reward for those who know how to say NO. In the long term, they are much more trustworthy.
But, getting to the point, where is the great value of NO seen in the B2B Business Strategy? In what specific aspects of the B2B Marketing and Sales Strategy?
Today I am going to share with you 7 benefits of companies that apply NO in their B2B Business Strategy that I have personally seen or experienced and that I am currently trying to instill as I told you before.
