Having a page dedicated to each activity allows you to create targeted and effective advertising, with a destination resource capable of speaking to that audience that has specific needs. Being hyper-specific is our job as SEO expert and Google ADV manager. Do you want more information?
Learn how to optimize your landing pages for advertising
Be careful with videos and images
Working with search engine marketing (SEA, SEO and SEM) means finding the right solution to get the visibility you deserve. So, for example, it could be a good idea to focus on a content marketing strategy to emerge in Google results through videos. Or with images.
You don't have to work with organic content, even sponsored content can ride the wave and focus on visuals. This is the case of Google ADS for shopping with related photo carousels to help the public make the right decision . That is, the one that gives concrete advantages.
But first you need to make sure that your landing pages are SEO and SEM optimized. Remember one key point: landing pages must be linked to the individual advertisement.
Start a company blog
Is website traffic important ? Of course, but it must be profiled, virtuous, tied to specific needs. Like those that are intercepted every day thanks to a company blog that is fundamental in the upper phase of this funnel (source Alexa) that describes the tripartite division of online searches.
keyword research ecommerce
The efficiency of a blog has been known since the dawn of time. Despite the evolution of the web, there is still a great need for qualitatively interesting and valid content capable of intercepting that segment of the public that needs clear information. And then, later, they might also decide to buy.
Increase local reviews
A detail that is often left aside but that makes the difference in terms Norway Phone Numbers of SEO and SEM local . That is, the techniques to increase the visibility of geolocalized companies. The point is this: you need to sign up for Google My Business and increase the reviews on your profile. The reason for this request?
“ The number and score of Google reviews are taken into account in local search rankings. The more positive reviews and ratings a business has, the better it will rank in local search results .”
support.google.com
Google wants it . The search engine clearly announces that reviews are a local SEO positioning factor. They therefore help to gain visibility on searches that bring up results related to the territory. Politely ask for new reviews to contribute to your ranking.
Rank for long tail keywords
An SEO technique that looks towards intelligent comparison with the top players in the sector. Why challenge large portals on dry keywords when you can find your Blue Ocean - an area without aggressive competitors - in more advantageous and easy-to-conquer positioning in the SERP?
SEO and SEM. Definition of long tail keywords.
This is the logic behind the long tail keyword, the long tail of searches. The greater the number of words inserted in a query , the lower the competition but the greater the conversion opportunities. Your strategy to gain visibility on search engines must be lean but lethal.
Do you want to do search engine marketing?
The solution is clear: carefully analyze every detail of your needs. Put your objectives in order, identify your target and choose the best solution for you . If you need a hand we can work together for both SEO analysis and
