Customer Marketing is implemented with the objective of increasing profitability by building loyalty, developing, and obtaining brand ambassadors through existing customers. In malaysia phone number resource other words, it focuses the effort and search for profitability on increasing the results of the current B2B or Industrial Client portfolio instead of searching for new customers, which will have a different strategy.
Building strong relationships geared toward business development with top clients is an essential part of this strategy.
For example: the figure of the Client Partner or Channel Partner is an increasingly frequent figure in various B2B sectors such as the technological one, but it also emerges in Industrial sectors with another structure and name: Customer Marketing.
The operating model of the Customer-Centric B2B consultancy Forrester explains very well how to operationalize a Channel Marketing strategy in technological sectors.
At a conceptual and semantic level, we can hear other technical terms to refer to working with clients to improve the result, such as Trade Marketing, Farming, Channel Marketing, Loyalty programs or Customer Marketing as strategies, disciplines or concepts that deal to a greater or lesser extent with working with the client to maintain and develop them. In all of them, Marketing has an essential contribution.
At BtrueB we support Industrial and B2B companies to implement their own Customer Marketing strategies and structures through our service of implementation of loyalty strategies and development of B2B and Industrial clients.
