This need can also be extrapolated to the business world. Companies create guilds, associations, forums, etc. In short, they establish places where they can feel part of a community, share experiences and learn from others.
Throughout this article and based on the experience acquired as B2B/Industrial branding consultants , we will give you our vision about how and why B2B customer communities pakistan phone number resource can be an excellent opportunity for differentiation for brands.
In addition, we will provide real and concrete experience about a B2B community that we have had the opportunity to lead and help develop.
Contents hide
1. What is a B2B Community?
2. B2B communities as a differential brand value
3. What does it mean for a brand to invest in a B2B customer community?
4. What benefits does it bring to a brand to create a B2B customer community?
5. What is the desired Value Proposition for the user of a community?
6. A Real Example: Ibergroup. Managing a B2B Community
7. Final Reflection
What is a B2B Community?
It is a group of people or companies with common interests, who wish to share and acquire experiential knowledge about strategies, tools, the state of the industry and even possible synergies. All this with the aim of making better decisions and achieving optimal results in their companies.
B2B communities are especially popular in the digital world. This is where they are most visible and where it is easier for new users or potential customers to find out about them and join them.
Twitter Spaces, Clubhouse and some Facebook groups are digital forums where many users interact in communities.
However, there are also communities of a face-to-face nature. It is in the latter that stronger links are formed, allowing for better synergies to be developed.
In B2B or Industrial communities, the principle of reciprocity operates in an elementary way. At the same time, the sense of belonging makes them perceived as places of great value.
In the midst of the digital boom, many people confuse the concept of community with that of a group of followers of a social network, or in other words: an audience. If there are no bilateral contributions and a clear prominence of the participants over the promoter, then we should not call it a community.
In a B2B community, members seek to learn from each other's experiences and not just listen to a single interlocutor, such as a brand or a blogger. In these cases, it would not be a community. The dialogue must be multidirectional.
A one-off event for clients, an online portal or followers on a social network do not constitute a community. They only constitute a community if the value that members provide is truly multilateral. And for this to happen, users must perceive a real interest in the common good, empathy and trust.
