In today's article: "Industrial Distribution. Keys to a new way of relating with manufacturers" we will delve into those aspects that, based on our experience as Marketing, Sales and oman phone number resource Customer Experience Consultants specialized in the industrial channel, we believe are most relevant to generating business over time and thus staying in the market.
The old forms of collaboration in which the manufacturer deposited the product in the distributor's warehouse in an almost mechanical way, "forgetting about the customer" until the next price negotiation or the occurrence of incidents, are now a thing of the past.
Industrial manufacturers are increasingly affected by changing demand that affects their competitiveness. They also face it with little visibility, a customer-centric culture and flexibility due to being so far from the end customer.
In other words, all the changes that arise in the end consumer end up reaching the manufacturer. That is why the channel has stopped being so "push" and has become more "pull", having to absorb and act more agilely in response to changes in the end consumer.
From a business perspective , this means a greater need for collaboration and adaptation between the different players in the value chain, especially between the Manufacturer and the B2B Industrial Distributor. We are talking about a dual and very well-structured collaboration around digitalization, branding and the creation of value and joint business.
In terms of the process , the operational roles of each party in the value chain must be clearly understood and differentiated by each party. We will detail them below.
For all these reasons, today we highlight 5 key points in this new form of relationship between Industrial Distribution or B2B and Industrial Manufacturers.
