Below, we show you how these companies use email marketing successfully and some tips for creating email marketing campaigns for your company.
The success that Netflix projects
If there's one thing Netflix knows how to do very well, it's keeping its customers informed of all the latest in streaming. They make excellent use of email marketing to bring their subscribers information about the latest on their platform.
The success projected by Netflix is a clear example. They offer personalized content according to the client's tastes (you can see it in the subject and in the overseas chinese in canada data content of the email), you can watch it from any device and they incorporate the use of videos to inform about recommended content. The use of email manages to keep the attention of its subscribers on its new releases and news.
The exact emails that PayPal sends
Another example of successful email marketing is PayPal , the company known worldwide for online payments. It sends important information to its users so that they can keep their accounts up to date. It also reminds them to enter their bank details to enjoy many advantages in online payments.
The email they send is very precise, they use the strategy of personalizing the content for each user and in a few steps they explain all the information they want to convey. They also include a “Customer Service” section in the same email that allows communication in case of questions and concerns.
The sobriety and elegance of Samsung
Samsung prides itself on sending emails packed with important information and the latest news, but with a sober and elegant style that visually impacts all its users. The impeccable use of information, colors, space and images stands out.
They also offer detailed information about fashion products with high-quality images that stand out at a glance. In addition, the email includes discounts and offers on some of their products to encourage users to purchase fashionable technological accessories.
Tips for creating email marketing campaigns
If you want to impact your audience with email marketing campaigns, be sure to follow these tips below:
Offer personalized content: There's nothing better than sending your audience content that they value and find useful.
Focus on the subject: It is vital that you find phrases that attract the user to read the content of the email.
Include accurate and coherent information: An email filled with a lot of content is one that no one will want to read. It is advisable to include all the information accurately and coherently, using keywords that will keep your audience's attention.
Create expectations that lead to action, such as offers if they register on your website or limited-time discount coupons.
Optimize information for any device: It is very important that your email has information and images that look great on both a computer and a mobile phone or tablet. This creates a satisfying visual experience for your audience.
Don't neglect the colors you use: for example, the background of the email, the font color, and the blank spaces you leave. Color harmony is essential for your email to be read, so you must strive for visual empathy.
Choose the right time to send your emails: this is a very important point in this marketing strategy. In addition, you must evaluate the frequency with which you are going to send the email. According to some experts, the right time is the first days of the month, however, it is best to study your audience and, according to the results, choose the best time. Avoid becoming Spam.
The successful email marketing that we have seen with Netflix, PayPal and Samsung can serve as an example for you to create your own strategy to achieve new results that are important to measure . Many people think that this type of marketing has already disappeared, but email is still very important when it comes to maintaining a connection with your clients or potential clients. And don't forget the importance of choosing the best tool for your newsletter .
