The other day, a client we were working with on designing his future B2B strategy asked us a really intelligent question: “Alejandro, what should I ask of my B2B/industrial website for the future?” Asking himself this question and reflecting on it was the best way to ask himself the following question: How to make a B2B website?
There are two parts to this question that nepal phone number material have been redefined in a very short time. On the one hand, the word “future”… (when is the future, I say) and secondly, the concept of the web. Today we will share with you our thoughts on aspects that we believe should be taken into account when considering how to create a b2b website.
By being clear from the beginning and making our vision clear; anything that in the medium term does not involve: Generating Trust, making your client more efficient or making the sale easier for them will probably not work in Industrial B2B environments.
Strategically, in B2B, the idea is to differentiate oneself in terms of customer experience, beyond products, and this is expressed through the web.
For us, a b2b/industrial website is a kilometer 0 or a point where all roads converge.
When a B2B professional lands on a website from a social network, a QR code or a search engine, it implies a higher expectation than simply seeing products or pretty photos.
Understand this step as: “I think you can or will be able to help me.” Help him with what? For example, to train him, to solve a problem he is having or might have, or even to see what others are doing.
Having this very clear is the most important thing when stopping to think about how to make a b2b website that will work in the coming years.
Digital and content strategies must be increasingly better thought out due to the great saturation of channels.
What should I ask of my B2B/Industrial website for the future?
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