Let's start at the end, we don't believe nigeria phone number material that the process of planning or prioritizing or synchronizing Marketing and Sales ideas (Marketing Plan) is dead, far from it. Still, we are convinced that the idea with which we first encountered this planning tool has become obsolete, but what is it that hasn't become obsolete in recent years?
In my personal life, the Marketing Plan has brought me many positive things. Firstly, it is the perfect excuse to sit down and plan and think ahead. Within this process I include interaction with other departments such as sales.
The second, to turn the Marketing idea into a "process" with the possibility of associating it with a budget and control to generate a certain confidence in those who promoted the investment.
Finally, both in the old Marketing Plan and in the Modern Marketing Plan, it is impossible to generate sustainable results without consistency or "traveling through the desert." Having (yesterday and today) clear, shared and documented ideas generated confidence and conviction to be faithful to ideas and lines of work as far as possible.
That past environment, where things were planned with alacrity, was not the current one. It was not as changeable and the consumer did not have even a quarter of the power or options that they have now, so you could predict the future 2-3 years from now with a certain degree of reliability and work that way.
But then, what has made the idea of Marketing planning obsolete? What should a Modern Marketing Plan look like? We share 7 ideas with you so you can take a look at it.
