What is Microsoft Clarity?
Microsoft Clarity is a user behavior and website debugging analytics tool. What Clarity does is provide insights into how users interact with the site. The way it presents analytics makes Clarity completely different from other analytics tools, including Google Analytics.
While other analytics tools provide reports and data on traffic, keywords, page performance, etc., Microsoft Clarity focuses on user experience to provide website owners with insights into how the user interacts with the website and get tangible output through recordings. This tangible user behavior data helps website owners identify areas for improvement on the website, find errors on the web page, and get insights on conversions, among many other useful information.
With Clarity, you can see user interaction patterns across different sections of pages within the site and play back recordings of user sessions to learn how users interact with web pages.
All of these insights are provided by Microsoft Clarity in near overseas chinese in europe data real-time. Data such as how many minutes a user was logged in from which device and country can be transparently analyzed for the behavior of the live user or the user who has ended the session.
Microsoft Clarity vs Google Analytics
While Google Analytics provides insights into traffic patterns, Microsoft Clarity provides actionable information about how users interact with web pages.
Microsoft Clarity is not a competitor to Google Analytics. Instead, it actually complements Google Analytics to the point where you can connect it to Clarity and use the imported data to gain more user behavior insights. So, does Microsoft Clarity have its limitations and does it pose a concern for project integrations? Below are some of Microsoft’s user concerns and how they’ve been addressed.
Privacy Compliance
Although Microsoft Clarity tracks user behavior on the website, Clarity is fully compliant with EU GDPR and CCPA privacy requirements. Clarity minimizes personal data collection to protect user privacy. There is no tracking of user identities or personal information. More information can be found here .
Microsoft Clarity's Impact on Site Speed
Microsoft Clarity's JavaScript is loaded asynchronously and does not impact website performance, according to Microsoft .
How to Integrate Clarity?
We can install our project on Clarity by going through the same integration process with similar analysis tools. After logging in from the Clarity Home Page with an e-mail account , we start the project installation with “New Project” from the “My Projects” dashboard.
In order to complete the installation, we choose how we want our tool to be installed. If you want to install with a third-party platform, view All Platforms for a list of supported platforms and select the platform that is right for you.
To learn more about how to set up with the relevant platforms, you can check out the list of supported third-party platforms and access the details about the relevant platform from the column on the left, as you can see in the image below.
Bonus: If your platform is not listed, select I don't see my platform to submit a request.
Click here for the Microsoft Clarity installation guide, which explains all the installation options in detail with screenshots .
Microsoft Clarity Dashboard
It provides aggregated metrics to get an overview of the traffic on your website instantly. These metrics help you evaluate the overall performance of your website. In this respect, it has a similar interface to other analysis tools, but it offers many different metrics.
Metrics that can be viewed at a glance:
Users clicking on non-existent links.
Users scrolling up and down the page looking for something they can't easily find.
Simultaneous JavaScript errors occurring on your clients.
The amount of time a user spends browsing your site.
The statistics provided can be sliced using filters and segments that allow you to drill down into specific user behavior patterns.
