Table Of Contentsvideo Use, Types, Production, And Challengesartificial Intelligence Use In Videoaudience Effectivenessbudgets And Spendingaction Stepsmethodologyvideo Use, Types, Production, And Challengesvideo Continues To Be An Important Component Of The Marketing Mix: % Of Marketers Say Video Has Become More Important To Their Business In The Last Year.
About One-third (%) Say The Importance Remains The macedonia phone number library Same, While % Say Video Is Less Important.seventy-seven Percent Of Respondents Use Social Media Videos – The Most Frequently Cited Type. More Than Half Say They Use Video For:branded Stories, Such As Short Films, Series, And Documentaries (%)how-to Or Explainer Topics (%)interviews With Influencers And Subject Matter Experts (%)case Studies, Testimonials And Customer Stories (%)thought Leadership With Company Leaders (%).
Less Than Half Of Marketers Use Video For Product Overviews/demonstrations (%), Stories About Their Organization/employees (%), External Training Videos (%), Livestreaming Videos (%), And Other Types (%).click To Enlargewhich Types Are Most Effective? Fifty-four Percent Of Marketers Say Social Media Videos Deliver Some Of Their Best Results. Fifty-one Percent Name Case Studies, Testimonials, And Customer Stories, % Cite How-to Videos, % Name Branded Stories, And % Cite Interviews With Influencers And Subject Matter Experts.