Many entrepreneurs and sales managers, however, struggle to implement concrete strategies to improve their profile because they fail to fully understand its usefulness. To better understand the importance of optimizing the LinkedIn profile in sales, let's look at some data. According to a statistic by International Data Corporation (IDC), 75% of B2B buyers and 84% of C-level executives use social media to make purchasing decisions.
In fact, if until a few years ago, tools such as cold calls or meetings were the most useful in order to capture the attention of a potential client, today the data tells us that a good 90% of decision makers never respond to cold calls, and only 0.3% of the latter turn into real meetings.
At the same time, Linkedin is becoming the most used tool to japan telephone number data connect with potential customers and to maintain existing relationships. But how to make your LinkedIn profile effective and functional for sales? We will see it in this article. Here is what you will find inside:
LinkedIn in your strategy
Profile structure
Best practices
Conclusions
LinkedIn in your strategy
Just because traditional sales approaches aren’t as effective in 2021 doesn’t mean your sales techniques or approach methods should suffer the same fate; the only thing you need to reevaluate is the channel through which they are being implemented.
The biggest change in this regard occurred especially after the shock of the global pandemic: in 2020, LinkedIn saw its conversations grow by 55% and its connections by 60% .
If before the approach process was done by phone or in person, now the goal is to target the professionals you consider compatible with your product or service directly on social media. You will find that the efforts will be much more effective thanks also to the incredible amount of information that you can find on your leads .
The first step to follow is therefore definitely to frame the prospects that correspond to your ideal buyer persona. Your team will have the opportunity to study all their content in the best possible way and understand the best way to approach them. This phase is particularly important if you are proceeding through an account-based marketing or inbound marketing strategy.
At this stage, using tools that help your team manage the prospect journey is essential. Technologies like HubSpot CRM (Customer Relationship Management) software can really make a difference in your sales, thanks to detailed reports and analyses for each prospect that exploit every possible information, including the content of their social profiles, interactions with your team and much more.
Structure of your profile
Let's look in more detail at what you can do to make your LinkedIn profile effective and more attractive to prospects. Here are the fundamental aspects to optimize your LinkedIn profile:
