It is generally advantageous to place the brand name in the centre. It should be at least 4% in size and create a good link with the design of the ad. The arrangement of the various image and text elements determines how the customer's gaze is guided. The following sequence is advantageous: (product) image > logo > text > logo.
Ideally, the title should have an emotional list of telegram users in malaysia appeal and be between four and seven words long.
Fun fact: Although additional text next to the ad is often not read, it serves the important illusion for the reader that they can obtain more detailed information if they are interested.
It is best to test the draft of the ad with an uninvolved person. Show him the topic for no more than three seconds. Can he grasp the message in such a short time? If so, there is nothing to prevent its publication.
An advertisement does not stand alone
Print and online activities should be mutually beneficial and not an “either/or” proposition. Incorporate these considerations into your overall concept and combine the best of both worlds, for example by adding a QR code. Ideally, the user will feel the need to talk about these ads and share them. This can also help the phenomenon of virality to occur. This is triggered by enthusiasm for the ad itself and not necessarily as a result of high brand loyalty.
An example of this is the use of Augmented Reality or the introduction to a digital world of experiences to mention.
In addition to emotionality, this also allows curiosity or the instinct to play to be used, for example, to control the effectiveness of advertising. The important thing here is that the reader recognizes a "benefit" for himself, but it can also be the solution to a puzzle based on "useless knowledge".
