Let me tell you the story of a children's vinyl store that had a very common problem in the world of e-commerce: they had a good product, but no one could find it .
Imagine having a beautiful window display, full of colorful vinyl that parents would love… but located on a dark, forgotten street.
That's what happens when your business doesn't appear on Google .
The problem: when you have everything, except visibility
The situation was clear: this truemoney database store was losing sales every day , seeing how their competitors appeared in the first results while they had that wall that did not allow them to reach the top positions.
It doesn't matter how beautiful your products are if no one finds them .
It's simple: in SEO, the second page of Google is the equivalent of a dark warehouse that no one enters .
The shop owner contacted us in frustration: “How can it be that we have the best wall decals and we don’t sell enough?
“The competition is taking all the sales, and I feel like we are losing opportunities every day.”
The initial situation: Losing in a competitive market
We analyzed the website and saw that they were in weak positions for the most important keywords:
Children's vinyl : Position 3º
Children's wall decorations : Position 5
Buy children's wall decorations : Position 11
Children's wall decals : Position 8
They weren't in the worst place in the world, but in SEO, being in position 5 or 8 is almost the same as being forgotten .
Most users don't even scroll down. To get their sales off the ground, they needed to be in the top 3.
The solution: real SEO with quality links
We told them clearly: “If you want to play in the top division, you need a SEO strategy that works . It’s not just about having a nice website, but about Google considering it relevant.”
And that's where we come in.
How did we do it?
Quality Link Building, Not Quantity : In SEO, the quality of your links is everything. If your links come from irrelevant sites, Google will ignore you. And trust me, Google is not stupid.
On-Page Optimization : The website was well structured, but it lacked that strategic “touch” to stand out. We optimized the meta titles, descriptions and texts with the appropriate keywords. It is not just about putting keywords everywhere, but about aligning the content with the user’s search intent .
The results: they rose on Google and increased sales
After a few months, the results spoke for themselves:
Children's vinyls : From position 3 to 2.They are now a safe option for users.
Children's wall decorations : From position 5 to 2.This is where the competition starts to sweat.
Buy children's wall decorations : From position 11 to 3. They went from being under the radar to receiving a constant flow of traffic.
Children's wall decals : From position 8 to 4.One step away from the top 3, and sales are already increasing.