A marketing agency also needs to rely on a project manager who organizes tasks and the team to achieve the company's goals.
Being a project manager is a big zalo database responsibility and there is currently a growing demand for professionals trained to undertake leadership roles in marketing agencies.
What does a marketing agency do?
To address the role of the project manager in this type of company, it is first appropriate to specify the mission of marketing agencies.
Their broad role is to work with clients to create and implement a variety of marketing strategies and campaigns.
Brand development
Social Media Marketing
Content and email marketing
Search engine positioning
Search Engine Marketing
Website hosting and development
Media Relations
Event planning
Crisis Communications
Video creation and editing
Graphic design
What does a project manager do?
Above all, the project manager's job is to ensure that results reach clients on time and within budget .
Achieving this goal is more difficult than it seems, since during the process problems may arise that put the goal at risk.
Their tasks are:
Meet with clients to understand their project goals and requirements.
Establish and manage project scope.
Plan a schedule and budget for the project manager.
Schedule and organize a project kickoff meeting and conduct frequent check-ins.
Assign tasks and responsibilities.
Streamline communication between internal team members.
Monitor project progress and remove obstacles.
Check the project results.
Send progress updates to clients.
Deliver the final project and a summary to the client.
Who does the project manager work with?
External clients.
Internal team members.
Freelance and subcontracted workers.
Distributors and suppliers.
Technical skills
Solid knowledge of marketing strategies.
Data analysis and reporting.
Budget management and forecasting.
Project management tools and dashboards.
Social skills
Communication
Organization
Time management
Leadership
Troubleshooting
Conflict resolution
In this regard, FUNIBER sponsors a variety of course opportunities. Several of these programs are the Master's Degree in Design, Management and Project Direction and the Master's Degree in Design, Management and Direction of International Cooperation Projects.
