Initially, social media became a means of disseminating brands' messages to attract and attract the attention of users. However, over time, companies have discovered the potential of these networks for direct sales, known as social selling .
What is social selling?
We can define social selling as a set of techniques that allow us to use social networks as a sales tool .
For example, interacting with customers or potential customers to help them throughout the entire purchasing process, that is, from the moment they meet you, discover your products or services and decide to purchase them.
The main objective or idea of this new sales technique is to generate trust in the user . That is, to create a long-lasting relationship with the user, getting to know them, understanding their problems and trying to solve them. It is no longer enough to just show them the product, but it is essential to create interaction to generate a long-lasting and trusting relationship.
Therefore, it is essential to turn social networks into a sales engine .
Pillars of social selling
Build trust
User trust in a brand is essential to ensure the purchase of a product or service. Social media is a good way to gain this trust , as it allows you to position yourself as an expert in your area or sector.
To do this, you must build a solid and unified corporate image across all your social media, publishing relevant content of interest to your users, always in line with your values.
Take care of the lead
All the actions you take should be focused on providing value to the lead , showing them that you know what you are talking about and that you are a specialist in the sector. That you are there to help them, support them and offer them the best service.
More humanized treatment
Until recently, the number of posts and the amount of content were the most important factors, but it has been proven that a little quality content is better than a lot of content that doesn't contribute anything . For this reason, brands are currently trying to send more personalized and human messages, so that users see that behind each company there is a group of people who make it up, and that they don't rely only on the automation of content as if they were robots. A closer relationship builds trust.
Use other channels
Don't just stick to the usual social channels; Facebook, Twitter, LinkedIn..., but investigate other new channels that can help you make social sales.
Advantages of Social Selling
It has been proven that social selling is a new form of sales that can help you increase the visibility of your business. However, we want to show you why you should use it by naming its most important advantages.
Increase visibility
Social media has become a showcase for your services and products. It allows you to showcase them and reach thousands of people around the world. The more visibility you have, the more sales opportunities you will have.
You save time
A very positive advantage of social networks is that you can have parallel conversations with users, and also schedule posts for specific days and times.
You avoid cold calling
You have the opportunity to approach your customers in a less invasive iraq telegram dataway than cold calling. Ideally, you should think of content that is TOFU, MOFU and BOFU, that is, content that educates about your company's sector, content that showcases your services or products, and finally content that encourages the purchase of said product or service.
Direct contact with the client
Thanks to social networks you can identify the purchasing decision-maker and even how he/she likes to be communicated with in order to secure the sale .
Tips for social selling and selling more
Choose well which social networks you are going to use
It's not a matter of starting to get into all the social networks that exist now, but rather you have to choose carefully those that interest you the most, especially those where your ideal client is .
Optimize your account profiles
It's important that all of your social media accounts are optimized , meaning that they all have the same profile photo, cover photo, and description that matches your brand. This way, users will be able to find you quickly and easily.
The key is that they know you
Social media is your showcase . It is a means to provide visibility to your brand and as such, it is how you should use it. Talk about topics related to your brand but that may be of interest to your users, such as why they need your product or service, how it can help them, etc. It's time to sell your brand!
