It was founded by the very young Danila De Stefano and achieved real success during the Covid-19 pandemic, for obvious reasons.
In Italy, the topic of psychological support is still a taboo, despite the fact that approximately 1 in 3 people suffer from a mental disorder and a survey conducted by Ipsos in more than 30 countries reports that 54% of Italians interviewed say that the pandemic has significantly worsened their mental health.
Furthermore, the world of psychologists and psychotherapists new zealand whatsapp shopping data has never shone for its communication skills on social media or through digital tools: it is a sector that has always kept its distance from marketing, operating mainly offline and through word of mouth.
Unobravo, with its timely and welcoming online questionnaires , its agile and contemporary website , its informal and inclusive tone of voice and its informative, light and engaging social content, overturns this trend and does everything it can to break down taboos on the topic.
With the remarkable result of making his communication human, genuine, non-prescriptive or medical.
medical-marketing-case branding psychology unobravo
There are also other cases similar to UnoBravo: for example, Hedepy.it , a portal born in the Czech Republic, is another example to refer to when talking about social-friendly and contemporary communication of everything related to the world of psychotherapy.
Conclusions on the medical that can be social
The communication switch, which is affecting both society and companies, also concerns the medical sector, which can take advantage of this change to modernise its tone , its brand identity and its marketing strategies .
This change of pace occurs through a profound review of the communication levers , especially through social channels , with the aim of bringing the focus on the person, inclusion and flexibility.
We reiterate: natural, spontaneous, modern and non-artificial communication is successful because it speaks with registers and styles that people understand.
