Find the keywords
Go to Google Keyword Planner and put yourself in your customer’s shoes. If you wanted to buy your product online, how would you search for it on Google? Type exactly that and you’ll get a series of keyword ideas, with the monthly search volume in your region and the average CPC for each.
Make sure that users who click on your ad will end list of telegram users in new zealand up on a landing page that is fully optimized for conversion. Choose a simple design, with a striking and powerful headline, clear and concise text, and visual elements that help you communicate the message.
Write your first ad
Your ad copy must be short, precise and attractive. Make a unique value proposition that differentiates you from the competition. Include a call to action. Try to include the keyword in the URL so that it appears highlighted and has more exposure.
In order to compare results, it will be necessary to create at least two slightly different ads to determine which one works best and gradually optimize them.
Choose the best match type
In the dashboard, go to your keywords and adjust the match type. Google defaults to “broad match,” but you’ll likely need a more specific match type. With broad match, Google will pick any word in your phrase and show ads for searches that include any of those words, possibly even for searches that have little or nothing to do with your products and services. Using this broad match type is one of the most common reasons why AdWords campaigns sometimes aren’t profitable.
Conclusion
Google Ads is a great solution for online advertising with a lot of flexibility, but it also has a complexity that makes it difficult to get the most out of each euro invested.
As a Google Partner, BCM Marketing is a marketing agency specializing in Google Ads and we can help you establish the best strategy and optimize your SEM campaigns to the maximum.
