For those of you who are just starting out in this interesting world, it is worth remembering that link building consists of generating links, both internal and external, with the ultimate goal of increasing the authority of a website , an essential element for improving organic positioning in search engines like Google. But how do you get these links? You can get them in a natural way, in which guest blogging would be quite important, or by using some of the link building tools that we will explain below.
Pros and cons of applying this technique with link building tools
link-building-tools
Before we get into the subject matter business owner database of this article, it is important to analyze the pros and cons of carrying out this type of strategy, relying on link building tools.
Advantages of using link building tools
The first one is perhaps the most important. Getting external links with link building tools will save you a huge amount of time. Much more than if you go from media to media or blog to blog to request the creation of a link manually or, for example, a collaboration through guest blogging.
Another advantage is the assurance that your links are of quality. You will be the one in charge of deciding which blog or media outlet you want to buy the link from, based on the link building strategy you have devised, the products or services your brand offers, and the buyer persona you have in mind.
Disadvantages of using link building tools
The massive purchase of links is included in the Black Hat SEO techniques, penalized by Google . Therefore, it must be done carefully, respecting the naturalness of the texts and writing new content to create links in a natural way (this last point is where link building tools come in).
These are the 7 best link building tools
Publisuites
publisuites
This link building tool is one of the oldest in Spain and its main function is to connect advertisers (they can be brands or companies) with media outlets, blogs , editors and influencers (publishers). Due to the functionality of Publisuites there are two types of accounts:
With the advertiser account you can buy content, requesting the writing of sponsored articles in newspapers or blogs . It also allows you to contact influencers to make posts related to your brand on social networks.
The Publisher account is intended for editors, webmasters and media outlets who want to monetize their websites.
Its search engine with SEO metrics filters , as well as the filter for web page and media types, are very helpful when setting up a link building strategy.
Unancor
Unancor
Unancor is another of the most powerful link building tools on the market. With this tool you can get articles in digital media , allowing you to work on branding, SEO and the visibility of a brand. One of its main new features is that there is the possibility of sharing link costs by creating groups.
I Blog You
I blog you
With this link building tool you can get links on blogs and online newspapers with different themes . Its advanced filter allows you to find the blog or digital media that most closely matches what your brand is looking for.
This is another link building tool that allows you to monetize websites .
