Why don't your e-commerce advertising campaigns (first and foremost on Google Ads) work, while those of other competitors or other companies do? Is it the fault of the advertising agency that assisted you? Or of your collaborator who deals with online advertising?
Maybe. Or maybe not…
To simplify, the variables for the success of a commercial initiative can be summarized, thanks to the usual 4Ps of Porter's Marketing Mix: Product, Price, Placement, Promotion . That is: Product, Price, Market (Distribution), Promotion (Advertising).
If the first three, namely product, price and distribution, are not studied well, the blame for the failure cannot be placed on the advertising side.Marketing works if business works (and vice versa).
With today's article we try to explain what an e-commerce needs to be competitive and truly effective on Google Ads, and in particular on Google Shopping , a particularly useful promotional channel for those who have an online store. [ About selling online …]
In short, for those who don't know, Google Shopping is that oman whatsapp shopping data advertising format of Google that allows you to show directly in the search results a series of products (competitors), complete with photo of the product, price, name of the product, retailer, and any average rating and promotional price.
You've probably seen it while surfing the web; this is how ads appear through Google Shopping.
Google Shopping how it works. google ads
This is one of the ways Google Shopping displays products on the results page. These methods often vary depending on the browsing device.
It is a sort of very effective product comparator, because it shows the products to people who are searching for those products on Google, in a way that is completely analogous to the display of the product in the physical store .
Having made the necessary premises, let's move on to the important things. Below we illustrate the key elements that every e-commerce must have.
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