Via @anngynn @cmicontent

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Stop Spreading Your Peanut Butter Too Thin – It’s A Recipe For Burnout. Instead: Increase The Size Of The Team And Allow Individuals To Focus On The Work They Love/are Best At (With The Opportunity To Learn And Try New Things). Stop Doing All The Things And Do Fewer Things Better. Like Drew Davis Asked In His Content Marketing World Keynote, “what If We Spend Our Creative Energy Wisely On One Outcome?” – Carmen Hill, Principal Strategist And Writer, Chill Contentit’s A Mistake To Expect Any One Content Marketer To Do It All, Says @carmenhill.

#cmworldshare On X Integrate Into The Big Pictureone Big Mistake That Some paraguay phone number library Organizations Still Make Is Not Integrating The Content Marketing Team’s Efforts With Those Of The Larger Marketing Department.at Best, This Can Result In The Appearance That One Group Is Unaware Of The Other’s Activities. At Worst, It Can Cost The Opportunity To Amplify Messaging And Ensure Consistency. – Nancy Harhut, Cco, Hbt Marketing Establish And Share Standardsit’s Incredibly Important To Provide Brand Standards To Your Content Marketing Team.



Each Brand Has Its Own Point Of View, Voice, And Do’s And Don’ts. Make Sure Your Content Marketing Team Is Intimately Familiar With These Brand Standards To Ensure Your Content Looks And Feels And Sounds Like Your Brand. – Brittany Graff, Senior Director Of Marketing, Painting With A Twist Write It Downtoo Often, What We Do Is Keep Our Strategy And Plans In Our Heads, Not Duly Noted And Documented. It Makes It Very Hard To Share The Plan With Anyone Else Or For Them To Jump In When Nothing Is Documented.