Create Your One-page Content Marketing

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So Why Don’t More Content Leaders Write Down Their Strategies?writing A Strategy Takes Time. And Many Wonder Whether The Time Invested Will Pay Off. Will Anyone On The Team Read The Whole Thing Or Remember What’s In It?that’s Why I’m A Big Advocate Of Creating A One-page Content Marketing Strategy. The Abbreviated Format Means You Can Create It Quickly And Explain It Concisely. People You Share It With Will Be More Likely To Read And Remember It.

(Heck, They Could Pin It To Their Bulletin Board Or Make It Their philippines phone number library Screensaver.)let’s Walk Through Six Steps To Strategy. But First, Review Your Business’ Operational Objectives And Goals. Your Content Marketing Program Won’t Be Successful If It Doesn’t Align With What Your Organization Wants To Achieve.handpicked Related Content: Want A More Productive Content Team? Show (Don’t Tell) Your Strategystep : Set The Content Marketing Objectiveknowing What Your Business Executives Want To Achieve, Consider How Content Marketing Will Help.



At This Point, You’re Looking For A General Content Marketing Objective, Not Specific Tactics Or Topics.examplefor This Exercise, I’ll Use The Faux Chickadee Credit Union As The Organization Creating A One-page Content Marketing Strategy. The Credit Union Is A Member-based Organization That Offers Services Similar To Banks In Its Community.here’s What Their Pre-step And Step One Look Like:business Objective: To Increase The Belief That Chickadee Credit Union Is A Good Source For Loans (Home, Personal, And Auto)business Goal: To Increase All Types Of Loan Applications By % (Year Over Year) From Ccu Memberscontent Marketing Objective: To Become A Go-to Content Resource For Credit Union Members Interested In Personal Finance Topicsthe Business Objective Is Specific (Raise Awareness And Trust In Chickadee As A Lender), And The Goal Is Measurable (Increase Loan Applications By %).